R&D @ low fixed costs
R&D @ Low Fixed Cost
Successful companies maintain their innovation focus also in times of economic slowdown. * * Doing all the R&D in house is no longer a viable option: everybody has to work with other parties. Implementing the concept of co-creation is a very efficient way to continue innovation without time and money consuming process of building and maintaining a new internal expertise base.
In the process of co-creation, companies need strong R&D partners that understand the industrial context, can keep a secret, and know the latest developments in science and technology and are pragmatic. That is what NIZO food research offers: a relevant temporary extension of you in-company R&D.
As all work is done on a project basis, you will have the benefits of top expertise complementary to your own R&D organisation. You can transfer the technology that is co-created in your product with NIZO to your company as soon as it proves to be successful: NIZO can help you to do this!
Let us surprise you! TRY US!
You are welcome to contact me for an exploratory meeting, by phone or in person, to discuss opportunities for your company.
Relevant for our French clients:
NIZO food research has been approved as a research organization by the French Ministry of Economy (Crédit Impôt Recherche). Therefore, companies subcontracting R&D work to NIZO can have tax credit based on the claimed volume of R&D expenditures.
* *Lowering R&D budgets will lead to a delay compared to competitors, suggests recent innovation literature. A UK study demonstrates that companies cutting R&D and marketing budgets in times of economic down turn had a ROCE of 0.6% in subsequent recovery, whereas companies that continued their R&D, showed a ROCE of 23.8%. Apparently, it is a good investment to maintain R&D spending to ascertain that the innovation pipeline is filled and is ready for new product launches if economy speeds up again.
