Build your health claim

Build your Health Claim: Consultancy Health

Products offering health claims are more attractive to consumers and can translate into higher sales volume and premium price sales. Health claims are more and more subjected to (inter)national rules and guidelines. For example, in Europe the Regulation on Nutrition and Health Claims describes the requisites for products carrying health claims.

Can I put a Health Claim on my label?

From marketing claim to health claim we support our customers in the food industry. We can help you categorize the health claim possibilities of your product. Based on the rules of your country, NIZO judges the scientific evidence of candidate claims. If not sufficient, we will advise you on key experiments to be performed. Together with a (local) partner, NIZO can help you to file your health claim at the regulatory authorities.

Key steps in building a Health Claim

Besides judging the validity of a health claim, NIZO experts can also help you with building your health claim dossier. Key steps in building health claims are (depending on the rules of your country):
• Making an inventory of existing scientific data;
• Prove the health claim by performing the right in-vitro or human experiments;
• Show the mechanistic background by exerting the appropriate in-vitro and human experiments;
• Prove that the active compound of your product is bioavailable;
• Provide information on the dose of your product that should be consumed. 

Our NIZO Health Claim experts can help you with all these vital steps in health claim dossier building.