Engage with the future! Between July 28th and August 1, NIZO’s Dr. Ir. Rianne Ruijschop and Margreet Rippen of the Flavour & Texture group will share the outcome of several studies during the 13th Pangborn Sensory Science Symposium in Edinburgh, Scotland.
The first presentation will be on “Facial Expressions and food preference” presented by Johannes H.F. Bult from Applegg. Using an automated facial expression analysis called the Facereader in this study 54 consumers where observed while chewing, taking a bit and talking of 6 different cookies. Results, collected in cooperation with NIZO, showed that product liking scores correlated poorly with counter-intuitive basic emotion scores. However, combinations of actions unit responses unrelated to basic emotion expressions were predictive of product preferences.
Elina Kytö of Valio will share the first outcome of a study on the comparison of explicit vs. implicit measurements in predicting food purchases” performed in cooperation with NIZO. Here the relationship between consumer purchases of three branded blueberry flavoured quarks and the respective responses to these products where studied comparing verbalized impressions against explicit pictorial emoji scores and implicit behavioural responses.
Furthermore Margreet Rippen will present on the topic “Instrumental analysis to understand underlying mechanisms of perception” and “Combining consumer and expert sensory research making a comparison between the sensory results of expert versus consumer panels in flavour and texture profiling.
The Sensory & Consumer Science Symposium is themed ‘Engage with the Future’ and is an opportunity for you to share, learn, be inspired, connect and participate in how our science will evolve in the future. Our society as a whole faces increasingly rapid change and is met with growing global challenges, so this Symposium looks to explore how sensory and consumer science can adapt and contribute to our fast evolving world.
The 13th Pangborn Sensory Science Symposium will bring together leading pioneers and emerging experts in sensory and consumer science, from industry and academia, to give their views and perspectives on how our science will evolve, and how ground-breaking ongoing research and scientific learnings will impact on this journey.
For more information on NIZO’s sensory expertise click here.