PROTEIN DEMAND IS ON THE RISE
With an ever-increasing world population, protein demand is equally on the rise. But preferences are changing.
Travelling the world, people experience new tastes, flavours and textures – food sensations they expect to find in their local supermarkets as well.
Others, such as athletes and the elderly, wish to improve muscle health or digestion. Still others are looking for weight control solutions. And all of them expect their products-of-choice to be sustainable, and with a label as transparent and clean as possible.
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