NIZO expert accelerates innovation in Sports Nutrition

NIZO food research and InnoSportNL will work together to link the effects of ingredients and foods on the performance, physiology and achievements of athletes. The outcomes will be applied to improved sports nutrition as well as for food(ingredients) for healthy ageing and weight management and clinical foods.

Sports nutrition is a growing segment for a growing population of physically active consumers, both elite as well as amateur athletes. Next to that, the sports nutrition product category has a wide appeal to consumers with an interest in a healthy life style. From the sports nutrition segment much can be learned for other food categories such as weight management, healthy ageing, recovery, and clinical nutrition.

NIZO expert Jeroen Wouters has been appointed by InnoSportNL. NIZO food research based in Ede and InnoSportNL, based in Olympic sports centre Papendal, share the ambition to develop innovative food products for targeted nutrition.  Wouters will dedicate part of his time to his role as R&D Programme Manager Sports & Nutrition at InnoSportNL where he will involve various knowledge centres, including NIZO to develop products that help athletes to realize their ambitions in a healthy and sustainable way.

NIZO is already heavily involved in targeted nutrition and brings in a long standing experience and expertise on the effects of ingredients on gut health, of aromas and texture on satiation, drinkability, high density and mood foods, and, very convenient, can make test products at semi-industrial scale. InnoSportNL initiates, facilitates and realizes the development of innovative products and services for athletes. At InnoSportNL new foods can be tested and linked to performance, physiology and achievement. Wouters: “We think that a lot can be achieved with food. The ambition of both NIZO and InnoSportNL will yield tangible innovation and drive innovation in sports nutrition and other targeted nutrition”.

Wouters is convinced that food companies operating in the earlier mentioned food categories will make use of this cooperation. “The Food Valley region, hosts an extremely strong research expertise in food and nutrition. Together with the infrastructure for sport research in the Netherlands a climate for innovation in sports and nutrition is facilitated: a unique opportunity to obtain healthy and sportsmanlike results!”.

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